Biography
Liver King net worth is estimated at $12 million as of 2025, earned through his viral social media persona and the Ancestral Supplements company he built. Born Brian Johnson, he rose to fame in 2021-2022 on TikTok and Instagram preaching the 'ancestral lifestyle' — raw organ meat consumption, primal living, and extreme fitness — amassing 10 million social media followers. His company Ancestral Supplements sells organ meat capsules and reportedly generates $60 million in annual revenue. However, a 2022 leaked email revealed Liver King spent $11,000 per month on steroids, resulting in a viral confession video and significant public backlash, though his business continued operating profitably despite the controversy.
Net Worth Timeline
| Year | Net Worth | Change | Highlight |
|---|---|---|---|
| 2018 | $2M | +$2M | Ancestral Supplements launched; early e-commerce sales of organ meat capsules |
| 2019 | $3M | +$1M | Ancestral Supplements revenue growing; began building social media presence |
| 2021 | $6M | +$3M | Liver King persona went viral on TikTok; company revenue surged to $60M/year |
| 2022 | $12M | +$6M | Peaked at 10M+ social followers; steroid revelation video went viral in November |
| 2023 | $11M | -$1M | Controversy fallout; some revenue decline but business continued operating |
| 2024 | $11.5M | +$0.5M | Rebuilt credibility with authenticity content; Ancestral Supplements steady revenue |
| 2025 | $12M | +$0.5M | Continued social media presence and Ancestral Supplements business operations |
💰 How Much Does Liver King Earn?
Estimated based on reported annual earnings of $5M/year across all income sources.
🤯 $12 Million in Perspective
- 29 average American homes ($420K each)
- 214 years of the average US salary ($56K/yr)
- 267 Tesla Model 3s
- 2,108,963 Big Macs